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Buku ini membicarakan konsep - konsep penting dan keterampilan yang dibutuhkan bagi pemasaran, pengiklanan dan promosi produk-produk perjalanan wisata
The Geography of Travel and Tourism provides a comprehensive examination of the basic principles underlying the geography of tourist demand, supply and transportation, together with a broad survey of world tourism generating and destination regions.
This book embarks on a journey of our own, a journey in understanding that will, through the following pages, take us across the globe.
As well as offering numerous examples, the book provides comprehensive coverage of essential marketing principles, such as developing a marketing plan, understanding consumebehaviour, doing marketing research, and implementing the marketing mix.
This book is designed to be read by students and others starting out in their careers in the travel and tourism business.
This book is a result of transnatonal collaboration between members of the Associaton fot Tourism and Leisure Education (ATLAS).