As well as offering numerous examples, the book provides comprehensive coverage of essential marketing principles, such as developing a marketing plan, understanding consumebehaviour, doing marketi…
This book is designed to be read by students and others starting out in their careers in the travel and tourism business.
This book is a result of transnatonal collaboration between members of the Associaton fot Tourism and Leisure Education (ATLAS).
The Ethics of Tourism Development draws upon a variety of ethical traditions to develop an original perspective on the relations between ethical, economic and aesthetic values in the context of mod…