Practical Tourism Forecasting is the first step by step guide to forecasting tourism demand.
Buku ini membicarakan konsep - konsep penting dan keterampilan yang dibutuhkan bagi pemasaran, pengiklanan dan promosi produk-produk perjalanan wisata
The Geography of Travel and Tourism provides a comprehensive examination of the basic principles underlying the geography of tourist demand, supply and transportation, together with a broad survey …
This book embarks on a journey of our own, a journey in understanding that will, through the following pages, take us across the globe.
As well as offering numerous examples, the book provides comprehensive coverage of essential marketing principles, such as developing a marketing plan, understanding consumebehaviour, doing marketi…