The book provides a comprehensive reference source to these crucial issues in tourism marketing and management, in a practical and user-friendly format
This book explains the concepts and priinciples of marketing as they
Buku ini membicarakan konsep - konsep penting dan keterampilan yang dibutuhkan bagi pemasaran, pengiklanan dan promosi produk-produk perjalanan wisata
As well as offering numerous examples, the book provides comprehensive coverage of essential marketing principles, such as developing a marketing plan, understanding consumebehaviour, doing marketi…
This book is designed to be read by students and others starting out in their careers in the travel and tourism business.