

The book provides a comprehensive reference source to these crucial issues in tourism marketing and management, in a practical and user-friendly format



This book explains the concepts and priinciples of marketing as they

Buku ini membicarakan konsep - konsep penting dan keterampilan yang dibutuhkan bagi pemasaran, pengiklanan dan promosi produk-produk perjalanan wisata



As well as offering numerous examples, the book provides comprehensive coverage of essential marketing principles, such as developing a marketing plan, understanding consumebehaviour, doing marketiā¦

This book is designed to be read by students and others starting out in their careers in the travel and tourism business.